SWOT Analysis

Ahmad Fazrin Bin Salleh    -           1047DCM113

Zulhilmi Bin Yussof             -           1037DCM612

Yusri Bin Ahmad                 -  

COMPANY DETAILS

WEBSITE NAME: http://www.zalora.com.my

ABOUT ZALORA

ZALORA is Asia’s leading online fashion destination. We are the largest and fastest growing fashion focused e-commerce site in Southeast Asia. Founded in early 2012, we are present in Singapore, Indonesia, Malaysia & Brunei, the Philippines, Thailand, Vietnam and Hong Kong.
Offering an extensive collection of over 500 top international and local brands and designers, our customers can shop from thousands of products across men’s and women’s fashion apparel, shoes, accessories, and beauty categories online. We offer a thirty-day free returns policy, speedy deliveries within 1-3 working days, free delivery over a certain spend, and multiple payment methods including cash-on-delivery. At ZALORA we believe your shopping experience should be easy and fun. We have a great team of local customer service consultants.

1- EASY NAVIGATION AND INTUITIVE OPERATION

Our online store is well laid out and easy to use. During your first visit to ZALORA or when searching for a specific model, our customers and clients are guided through the shop step by step to complete their purchase quick and easily.

2- SIMPLE AND SAFE SHOPPING

Once the desired items are in the cart, our customers can choose between the various secure payment options. Payment can be simply made by invoice, direct debit, prepayment or credit card. After a successful order, our customers are informed about the current status of their order. Each customer receives a tracking number with which they can follow up their order until delivery.

3- FAST SHIPPING

Our customers call it "flash shipping" - as we usually ship out orders the same day!

4- FREE DELIVERY AVAILABLE

At ZALORA, customers can qualify for FREE Delivery when the minimum basket size of RM75 is met, for both East and West Malaysia. See Details. Shoes and clothing will always vary - for example, a shoe might not fit. At Zalora, we accept returns within 30 days of delivery.

5- COMPREHENSIVE AND PERSONAL SERVICE

Our customers and clients can use the customer services hotline or the customer service live chat on the topic “footwear and fashion" and also address their questions to the expert customer support. There is an extensive range of services available to our customers - personal, professional and speedy.

PRODUCT RANGE

On ZALORA, customers will find big brands such as Nike, American Apparel, New Look, River Island and many more to come.

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ZALORA GROUP AND ROCKET INTERNET

ZALORA is part of ZALORA Group, founded in late 2011 by Rocket Internet GmbH, and is Asia Pacific’s leading group of online fashion retailers which includes The Iconic in Australia and New Zealand.

Rocket Internet GmBH is the world's largest online startup incubator, some of its other ventures that have a presence in Malaysia & Brunei include, FoodPanda,Wimdu, and PricePanda

TYPE OF BUSINESS WEBSITE:

Zalora is more to online business. Where there customer can buy or order anything that be sell in zalora in the internet.

RESEARCH OF THE COMPANY BASE ON SWOT ANALYSIS:

STRENGTH OF ZALORA (STRENGHTHS)

Fashion e-commerce sites owned by Rocket Internet, Zalora recently announced that his company has received funding from one of the largest retail groups in Europe, a 20 million euro. In addition, Zalora also initiate the establishment of regional centers for software development based in Singapore.

Previously, Tengelmann Group has been investing in two companies Rocket Internet, namely Lazada in Southeast Asia and the Amazon klone to Latin American markets, Linio, of 20 Million dollars in business every January and February this year. This makes Tengelmann Group as a partner highly productive investment in Rocket Internet, combined with JP Morgan as the biggest fundraiser in Rocket Internet. Zalora also announced additional funding from Investment AB Kinnevik and Summit Partners with the financial details are not open to the public.

Michele Ferrario, Zalora Southeast Asia Managing Director commented, "The experience and success in the field Tengelmann retail and e-commerce in specific will be very useful for Zalora, Zalora also as an industry leader in e-commerce fashion and beauty."

The decision to build a technology center in Singapore based on human resources, the university is home to the computer science graduate who have plus school computers spread across the country

WEAKNESSES ZALORA (Weakness)

Perhaps we can see the sort of online shopping and the type of company online, there are still many people who do not believe in shopping online because of their narrow-minded could have cheated strainer.

According complainant many people I read the service at shop online is also quite slow and there is no confirmation from the zalora. I think the offense shopping at online shop not only on offense system, indifferent to employees who do not understand in dealing with the problem, there is also a mischievous manipulation of data acquisition and did not report the offense.

 OPPORTUNITIES ZALORA (OPPOURTUNITIES)

Zalora will grow, what with work on the system and various types of products they offer. Able to compete with any type of online business especially with decision to build a technology center in Singapore based on human resources, the university is home to the computer science graduate who has plus school computers spread across the country. Zalora will be able to penetrate the market share.

THREAT ZALORA (Threats)

Examples of cases that I take:

An online ordering a shirt at zalora.co.id for 5 days but  the shirt still not come.

Then he sent an email to help@zalora.com to seek clarity on the order is the short answer to that order will be completed within 7-14 days.

The answers are not satisfactory and there is no clarity impressed. It been process up to 2 weeks, any online shopping?

Zalora own website impressed obscure this by no longer mailing lists altogether. Old new shipping info sent via email after the items are ordered, it was also once asked.

it is also a threat to zalora, when zalora not immediately evaluate the delay in response on behalf zalora would threaten to drop the zalora image enterprise itself.

CONCLUSION:

Zalora have made a good strategy how to make a good way of business and gain more profit by using the e-business website. By using SWOT zalora had become the top business in the e-business technology.