SWOT Analysis

NURUL FATINI BT ASRI

SYARIFAH NURNADZIRAH BT SYED AZMAN

DCM 4

1052DCM113

Company Detail

Ebay.Inc is an American multinational corporation and e-commerce company, providing consumer sales services via the Internet. It is headquartered in San Jose, California. eBay was founded by Pierre Omidyar in 1995, and became a notable success story of the

dot-com bubble; it is a multi-billion dollar business with operations localized in over thirty countries.

The company manages eBay.com, an online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide. In addition to its auction-style sales, the website has since expanded to include "Buy It Now" shopping, shopping by UPC, ISBN, or other kind of SKU online classified advertisements online event ticket trading online money transfers and other services.

Type of Business

eBay.com is the largest online marketplace ecommerce  in the world with several million visitors every day. Advertising on eBay is a low-cost and efficient way to sell items and advertise new items at the same time.

SWOT Analysis

Strengths	Weaknesses
1.      World’s largest internet marketplace 2.      Business model (no strong direct competition) 3.      Economies of scale 4.      Localization 5.      Payment system 6.      Brand reputation	1.      High fees 2.      No further growth strategy

Opportunities	Threats
1.      Growing number of mobile shoppers 2.      Become a retailer 3.      Increase services and product portfolio through acquisition 4.      Open more online stores in other countries	1.      Online security 2.      Regional low cost online retailers 3.      Increasing competition from Amazon 4.      Exchange rates

Conclusion

Ebay is currently one of the internet's big success stories. Despite this, standing still is never an option for any e-commerce business. Though Ebay is currently a leading market place operating as an online auction, flea market and general marketplace ongoing innovations will be necessary. Given the nature of the internet, mergers, purchases and partnerships with other businesses which provide world-leading services such as those provided by GSI commerce influence Ebay's continued success on the internet.

Ebay's current services revolve around connecting buyers to sellers. To continue to be successful, Ebay must maintain and grow its online presence and continue to maintain the attention of many online visitors to browse the website for available content. The lure of a potential bargain that is driven by Ebay's style as an auction house and the relative convenience of Ebay's extensive product offerings from sellers are key to maintaining the public's interest. In this way Ebay is well placed as for as long as it maintains a large number of sellers, its product offerings remain diversified and unique. Competition also drives down price which in turn maintains people's interest in the marketplace.

SWOT Analysis

Ahmad Fazrin Bin Salleh    -           1047DCM113

Zulhilmi Bin Yussof             -           1037DCM612

Yusri Bin Ahmad                 -  

COMPANY DETAILS

WEBSITE NAME: http://www.zalora.com.my

ABOUT ZALORA

ZALORA is Asia’s leading online fashion destination. We are the largest and fastest growing fashion focused e-commerce site in Southeast Asia. Founded in early 2012, we are present in Singapore, Indonesia, Malaysia & Brunei, the Philippines, Thailand, Vietnam and Hong Kong.
Offering an extensive collection of over 500 top international and local brands and designers, our customers can shop from thousands of products across men’s and women’s fashion apparel, shoes, accessories, and beauty categories online. We offer a thirty-day free returns policy, speedy deliveries within 1-3 working days, free delivery over a certain spend, and multiple payment methods including cash-on-delivery. At ZALORA we believe your shopping experience should be easy and fun. We have a great team of local customer service consultants.

1- EASY NAVIGATION AND INTUITIVE OPERATION

Our online store is well laid out and easy to use. During your first visit to ZALORA or when searching for a specific model, our customers and clients are guided through the shop step by step to complete their purchase quick and easily.

2- SIMPLE AND SAFE SHOPPING

Once the desired items are in the cart, our customers can choose between the various secure payment options. Payment can be simply made by invoice, direct debit, prepayment or credit card. After a successful order, our customers are informed about the current status of their order. Each customer receives a tracking number with which they can follow up their order until delivery.

3- FAST SHIPPING

Our customers call it "flash shipping" - as we usually ship out orders the same day!

4- FREE DELIVERY AVAILABLE

At ZALORA, customers can qualify for FREE Delivery when the minimum basket size of RM75 is met, for both East and West Malaysia. See Details. Shoes and clothing will always vary - for example, a shoe might not fit. At Zalora, we accept returns within 30 days of delivery.

5- COMPREHENSIVE AND PERSONAL SERVICE

Our customers and clients can use the customer services hotline or the customer service live chat on the topic “footwear and fashion" and also address their questions to the expert customer support. There is an extensive range of services available to our customers - personal, professional and speedy.

PRODUCT RANGE

On ZALORA, customers will find big brands such as Nike, American Apparel, New Look, River Island and many more to come.

Sign up for our newsletter, join us on Facebook and follow us on Twitter to keep updated on all our latest finds, hottest looks and newest trends.

ZALORA GROUP AND ROCKET INTERNET

ZALORA is part of ZALORA Group, founded in late 2011 by Rocket Internet GmbH, and is Asia Pacific’s leading group of online fashion retailers which includes The Iconic in Australia and New Zealand.

Rocket Internet GmBH is the world's largest online startup incubator, some of its other ventures that have a presence in Malaysia & Brunei include, FoodPanda,Wimdu, and PricePanda

TYPE OF BUSINESS WEBSITE:

Zalora is more to online business. Where there customer can buy or order anything that be sell in zalora in the internet.

RESEARCH OF THE COMPANY BASE ON SWOT ANALYSIS:

STRENGTH OF ZALORA (STRENGHTHS)

Fashion e-commerce sites owned by Rocket Internet, Zalora recently announced that his company has received funding from one of the largest retail groups in Europe, a 20 million euro. In addition, Zalora also initiate the establishment of regional centers for software development based in Singapore.

Previously, Tengelmann Group has been investing in two companies Rocket Internet, namely Lazada in Southeast Asia and the Amazon klone to Latin American markets, Linio, of 20 Million dollars in business every January and February this year. This makes Tengelmann Group as a partner highly productive investment in Rocket Internet, combined with JP Morgan as the biggest fundraiser in Rocket Internet. Zalora also announced additional funding from Investment AB Kinnevik and Summit Partners with the financial details are not open to the public.

Michele Ferrario, Zalora Southeast Asia Managing Director commented, "The experience and success in the field Tengelmann retail and e-commerce in specific will be very useful for Zalora, Zalora also as an industry leader in e-commerce fashion and beauty."

The decision to build a technology center in Singapore based on human resources, the university is home to the computer science graduate who have plus school computers spread across the country

WEAKNESSES ZALORA (Weakness)

Perhaps we can see the sort of online shopping and the type of company online, there are still many people who do not believe in shopping online because of their narrow-minded could have cheated strainer.

According complainant many people I read the service at shop online is also quite slow and there is no confirmation from the zalora. I think the offense shopping at online shop not only on offense system, indifferent to employees who do not understand in dealing with the problem, there is also a mischievous manipulation of data acquisition and did not report the offense.

 OPPORTUNITIES ZALORA (OPPOURTUNITIES)

Zalora will grow, what with work on the system and various types of products they offer. Able to compete with any type of online business especially with decision to build a technology center in Singapore based on human resources, the university is home to the computer science graduate who has plus school computers spread across the country. Zalora will be able to penetrate the market share.

THREAT ZALORA (Threats)

Examples of cases that I take:

An online ordering a shirt at zalora.co.id for 5 days but  the shirt still not come.

Then he sent an email to help@zalora.com to seek clarity on the order is the short answer to that order will be completed within 7-14 days.

The answers are not satisfactory and there is no clarity impressed. It been process up to 2 weeks, any online shopping?

Zalora own website impressed obscure this by no longer mailing lists altogether. Old new shipping info sent via email after the items are ordered, it was also once asked.

it is also a threat to zalora, when zalora not immediately evaluate the delay in response on behalf zalora would threaten to drop the zalora image enterprise itself.

CONCLUSION:

Zalora have made a good strategy how to make a good way of business and gain more profit by using the e-business website. By using SWOT zalora had become the top business in the e-business technology.

E-Business Technology

NURUL FATINI BT ASRI

SYARIFAH NURNADZIRAH BT SYED AZMAN

DCM 4

1052DCM113

Introduction

We are choosed article about ‘The future of e-commerce for small businesses’ to this technology in e-business. Eddie Machaalani and Mitchell Harper are co-CEOs of Bigcommerce, a provider of e-commerce software. Consumers are adopting new technologies quicker than ever. According to a recent study by Pew Internet Research, nearly half of all Americans now own a smartphone. That’s a 28.5 percent increase versus 2011 and the market still has great potential for growth. A recent study from comScore also found that 86 million Americans are using their smartphones to online.

NFC is a smartphone technology that allows for easy communication and data transfer over short distances. By connecting NFC-enabled devices to a credit or debit card, paying for googs or services is simpler and faster than ever before. Imagine simply waving your phone over a product to purchase it online.

Problem statement

In all situation, there are many problem must be happen for more success.

1.For sale at the store, the goods will necessarily be many and varied in the future, so the store will be very small for visitors to visit. Sellers have problems in dealing with customers.

For those who do not have spare time, it's hard to take the time to find something you want. This makes them just use the same clothing article or even in the long term.

Objective

                                                         

There must be a solution of all problems that need to be resolved.

1.Online sales can help buyers to see all the goods are sold in more detail. Online goodies will be included other types of goods, price, color, and so on.

2.Sale online can save time for someone to get the desired goods. Furthermore, nowadays people are very busy job.

Strategy

Online activities become in separated part of most of the world community. Currently, the virtual marketing world, there are many types of marketing strategies carried out by the businesses to reap the benefits of:

1.Open to users free of charge and easy to log in.

2.Using advertising service for which there is no time to use internet.

3.Able to attract users by providing a range of information that they looking for. This information can be article, videos, research results, and so on.

4.Social networks such as Facebook and Twitter become the main strip in implementing technology strategies. This emphasis on ongoing marketing campaigns in social media.

Future

In the future, we hope the update yet more sophisticated smartphones and create a more beneficial use to the consumer.

1.Expanding the applications that lead to educational

2.Using other more sophisticated methods to find information

3.Create a special thing for the OKU users so they will easy to use

4.Make Malaysia technology same and raise equivalent with other international

E-Bussiness Technology

Ahmad Fazrin Bin Salleh - 1047DCM113

Zulhilmi Bin Yussof         - 1037DCM612

Yusri Bin Ahmad             - 

Introduction

EBay Inc. is an American multinational internet consumer-to-consumer corporation, headquartered in San Jose, California. It was founded in 1995, and became a notable success story of the dot-com bubble; it is now a multi-billion dollar business with operations localized in over thirty countries. The company manages eBay.com, an online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide. In addition to its auction-style selling’s, the website has since expanded to include "Buy It Now" standard shopping; shopping by UPC, ISBN, or other kind of SKU (via Half.com); online classified advertisements (via Kijiji or eBay Classifieds); online event ticket trading (via StubHub ); online money transfers (via PayPal ) and other services.

EBay popularized the concept of buying and selling online, and both individuals and commercial enterprises list items for sale. There is no charge to browse the site or make bids and purchases, but there is a fee to list items. If an item is purchased, the seller pays eBay an additional fee. Millions of items are offered, and billions of dollars’ worth of merchandise is sold every year through this service. Launched in 1995, eBay has made numerous acquisitions over the years, including the PayPal payment service in 2002 and the Skype voice over IP (VoIP) service in 2005.

Objective

                                                         

There must be a solution of all problems that need to be resolved.

              

1.      Online sales can help buyers to see all the goods are sold in more detail. Online goodies will be included other types of goods, price, color, and so on.

2.      Sale online can save time for someone to get the desired goods. Furthermore, nowadays people are very busy job.

Problem Statement

1.      All the emails describe slightly different problems but a sudden flurry of incoming mail on the same topic is usually evidence that something is awry.

2.      The most notable problem reported was that the filter on search that gives UK based items prominence isn’t working, meaning that items from overseas were getting an equal chance of eyeballs on eBay.co.uk. Now, I’ve not been able to replicate that.

3.      The payments space as a whole seems to be heating up at an accelerating pace recently and Amazon, with more than 200 million e-commerce accounts complete with credit card numbers and a trusted brand, could, to quote a 1990’s Jeff Bezos, get big fast and challenge eBay's (EBAY) PayPal for payments dominance.

4.      The wagons are circling around Paypal and with the loss of Marcus, its larger strategy and market position should be questioned. Recent weakness in eBay stock, off 18% from its March highs even as the broader market continues to make new all-time highs, is probably anticipating a deteriorating outlook for the business.

Strategy

This discussion is about how to win items on eBay, while paying the lowest price possible. Most bidders automatically assume the best bidding strategy is to place a low bid in at the last minute of the auction, but this may not always be the best strategy. Below is an exploration of the pros and cons of different bidding strategies.

Bid Sniping

Bid sniping is probably the most obvious bidding strategy. Bid sniping involves placing a bid as late as possible within the auction closing time, typically within the last few minutes or seconds of an auction. The underlying ideology is that your bid will go unnoticed and competing bidders will not have a chance to reciprocate and bid higher since there is not much time left. This strategy is somewhat flawed. First, eBay uses an automatic bid increment system. For example, the winning bid on an auction may appear to be $100. However, it is possible the winning bidder actually has a bid of $500, and so your bid of $150 will only raise the current selling price to $155 (assuming $5 increments). The danger in using the bid sniping strategy is your last minute bid may still be under the current bidder's highest bid. In such a case, your bid sniping will only increase the price the winning bidder pays, while you lose out on the item. Secondly, bid sniping is awfully risky especially when you wait for the last few seconds of an auction closing time. Your internet connection could suddenly drop out; or, perhaps eBay requests you to enter your password to confirm your bid, only to discover you entered the wrong password and the auction ended in the meantime. There are numerous variables that could go wrong, causing you to miss your chance to bid on the item. Thirdly, bid sniping typically misleads other prospective buyers into thinking a particular item will sell for a lot less than normal. Since all the bidders wait till the last second, the current winning bid price may appear to be abnormally low and as a result attract more bid snipers, creating even more competition and driving the selling price higher. While bid sniping may be effective in some cases, there are a lot of variables that go unnoticed.

Proxy Bidding

Since eBay's bidding system is based on an automatic incremental system, proxy bidding is extremely easy on eBay. Proxy bidding essentially means placing your highest bid in upfront (the highest amount you are willing to pay), and eBay will automatically bid on your behalf up to the highest amount specified in increments. eBay automatically places the lowest bid possible, while at the same time making sure you are still the winning bidder. No one but eBay knows your highest bid, so there is no danger of a seller attempting to get you to pay more for an item by placing competing bids just below your highest bid. Proxy bidding works great as you can put your highest bid in right away and sit back and let eBay do the rest for you. If you are outbid, you can always insert another higher bid later on. In any case, proxy bidding is a very safe and easy way to bid on eBay. Simply determine the highest amount you are willing to pay for an item and place your bid in the auction as early as possible and eBay will automatically bid on your behalf up to the highest amount you are willing to pay (if necessary). Proxy bidding is one of the more effective and successful bidding strategies. If you lose out on an item, the only reason possible is the item sold for more than you were willing to pay (assuming you put your bid in as the maximum amount you were willing to pay upfront). On some occasions you may find yourself outbid, only to discover the winning bid was one increment, or $5 over your highest bid. This can be disappointing, so you may still want to keep an eye near the closing time in case you get outbid.

Low-ball Bidding

Some bidders have high hopes of winning high-ticket items at ridiculously low prices. Because of eBay's listing fee structure, many sellers often start the opening bid at values under $9.99 in order to pay lower listing fees. So a $2,000 laptop (estimated value) may have an opening bid of $9. Some buyers are misled and think they can purchase the expensive laptop at a winning bid of $9. Thus, these buyers scour eBay for all the expensive items with low opening bids and right away place the first opening bid at the lowest price possible. These buyers will do this repeatedly to have as many as 100 or more low-ball bids on items simultaneously. eBay is a near perfect marketplace where buyers compete to win items, paying the maximum price each buyer is willing to pay for items. Therefore it is extremely unreasonable to expect a $2,000 laptop to sell for an opening bid of $9 (it is almost impossible for such an occurrence).

Buy it Now

You may also consider eliminating bidding altogether and look only for items offered with Buy it Now prices in your price range. eBay has a unique Buy it Now feature that is visible on most auctions (when a seller specifies) based upon a price a seller has predetermined. In some cases, you may find a real bargain using a Buy it Now price. Or, you may be in a hurry to purchase an item and need it right away so the Buy it Now option allows you to win an item quickly without having to wait days for an auction to end. Keep in mind the Buy it Now price automatically disappears on all auctions once the first bid is placed (or the reserve price is met on a reserve auction). Once the Buy it Now option disappears, you will no longer be able to utilize it (it is against eBay policy to request a seller to sell an item outside of an eBay transaction using a "Buy it Now" price). So how can you find these Buy it Now bargains before another buyer places the first bid? eBay has a unique Favorite Search feature, which automatically notifies you of items matching a specified search by e-mail on a daily basis. Since most Buy it Now prices do not last long, you can easily snag a Buy it Now price by permitting eBay to automatically e-mail you listings of a particular search. To setup a favorite search, simply run a search on eBay and select the "Save Search" option on a search page. You can then request eBay to e-mail you when new, hot items are listed matching your search criteria.

Bid Nibbling

Bid nibbling is arguably the most ideal strategy. Bid nibbling, as it suggests, involves occasionally or gradually placing bids on a single item, attempting to be the winning.bidder the majority of the time. You do not have to bid your highest price upfront, rather just enough to outbid the current winning bidder. When buyers collectively "nibble" on an item by bidding in small increments, the resulting effect tends to ward off other prospective buyers, by driving the price up earlier in the auction closing timeframe to a more reasonable, yet under market value level. As mentioned in the discussion of bid sniping above, low winning bids on items often attract more competition, making it more difficult to win an item. On the reverse side, a higher winning bid (still under market value) often wards off the non-serious bidders or low-ball bidders that do not actually have intentions of seriously bidding on an item. Therefore, gradually placing bids on an item much like a fish nibbling on bait, allows one to successfully remain the winning bidder while warding off other prospective bidders, reducing the competition and increasing your chances of winning the item. This bidding strategy may sound counter intuitive.

Conclusion

1-Ebay is a good way to sell yours good.

2- It an easy way to do business and it very effective.

3- People can be retailer.

Future

The predictions for ebay for the next 1-3 years. Our see an end coming to auctions. Our see more and more small sellers migrating to Facebook and other social networking selling. I see the almost complete elimination of small sellers of any length of time from eBay (newbie sellers will continue to be lured in, but after PayPal jail and low DSRs, they won't stick around either). Legal investigations and lawsuits will result in eBay top brass parachuting out; eBay will possibly "flip" after stock value nosedives due to the investigations. Amazon, Alibaba and Etsy will all benefit enormously from this. EBay will become almost entirely a platform for big box retailers, Chinese sellers and high volume sellers doing BINs. It will be globally much more successful than it will be here in this country where the demographic of both buyers and sellers will have shifted dramatically.